Your pet brand is so much more than just a professional logo and a good colour scheme. A brand consists of many different ways to express the relationship you want to build between your company and your customers. The visual way you decide to portray yourself to the world adds value because this relationship involves emotional choices – and you know what has a big saying on how people feel? What they see.
It’s not only about the looks
You can definitely spot love, anger or peace just by changing lighting and colours in a movie scene, and this only shows how intangible elements can work to your pet brand’s favor. Together, every part of your brand helps you create an experience for your customers and the visual impact you decide to build is a good start on how people will start perceiving you and – consequently – connecting to your pet brand’s values.
A high-quality picture to promote one of your pet products may seem unnecessary, after all, the most important thing you are offering is the product itself, right? But a good picture allows your audience to read between the lines, and the actual conclusion is that the same care and professionalism you are taking to your visuals will be reflected as part of your business values. If you take great pictures, you take good care of your products. If you take good care of your products, you care about quality. If you care about quality, you care about your customers. It’s as simple as that.
What should I do?
Start by questioning your pet brand’s purpose and positioning.
A brand’s purpose is the reason your brand exists, it’s the reason why you think it is relevant to the world and why you decided to create it. A brand’s positioning is all about your competitive advantage and customers, it’s what your brand delivers to be relevant to the world.
With these two initial points in mind, you can start determining your corporate identity by choosing an aesthetic, building a mood board, defining the colour scheme you want to use in your communication, and use all of those aspects to create a consistent visual impact that will allow people to recognize your pet brand in only a few seconds. The shapes, the filters, the fonts, and the colours you decide to use will eventually become part of what you represent and you will start opening your own private space on people’s memories.
Keep in mind that it takes 5 to 7 impressions to produce a smidge of brand awareness, so it’s easy to see how consistency and repetition over time can increase brand recognition. No matter how great your message is, visuals are usually the most effective way to capture your audience’s attention and build connection.
Want some designing tips?
Having a pet brand or being your own brand means you need to pay attention to the smallest of details on how to show yourself to the world, and the visual impact you create is sometimes more important than the message itself. That’s why we have a complete article dedicated to giving you simple and smart designing tips.
Need more help? We are here for you.
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