As you can probably guess, we absolutely love using blogs as a great way to communicate our writing ability, knowledge and professionalism.
Choosing a topic each week is not only fun, it also makes sure those creative juices are flowing throughout your team. We often put our heads together and brainstorm the best ideas. Involve your teams and watch as ideas jump out of nowhere.
Use your blog platform to generate a strong loyal readership and keep up momentum by posting regularly. In the pet industry it’s important to let your business shine – so use the platforms available to you.
Blogs are also a great way to link your website audience to your social media audience. On that note, head over to our Instagram account for daily top tips on helping your pet business thrive.
Newsletters are perfect for sending your existing customer database offers that they may enjoy, new product releases or even just a friendly note to say thanks.
Newsletters keep your following ‘in-the-know’ and really help them get a feel for your business in one easy-to-view email. You can track the ‘open-rate’ and see if your content is reaching for the stars or falling flat. If you see a decline in your open/response rate, it’s time to switch it up and get creative.
Instagram, Facebook and Twitter are great for posting your products, top tips and awesome photos.
It’s important if you start a conversation, to continue it and engage with your audience. You’ve got a great post, with an eye-catching graphic and your caption says, ‘Who loves our new range of treats?’.
And you see one of your followers has commented, and maybe even tagged a friend! Yippee! It’s important to continue that conversation – acknowledge their response.
The more engaged, active and readily available you are, the chances that your followers will keep coming back, and continuing to engage.
We hope you found our tips helpful! Don’t forget to reach out to our team if there’s a topic you want us to cover! firstname.lastname@example.org.
From one business to another, and one family to another, we wish you all the best in your business endeavours!