Digital Advertising is all about reaching your target market at the right time. Reaching your customers (and potential) customers online is the most effective way to communicate with your audience. Interacting with your audience online is simply an inevitable part of the modern world. Regardless of what else is going on globally (hello, pandemic), your target audience is sure to be spending time online.
Is Digital Marketing Worth the Effort?
More than two billion internet users are expected to make a purchase online this year.
The internet allows both greater access to your audience and greater competition. In a competitive marketplace, any business must have an intelligent digital marketing strategy. Startups and small businesses need a more robust digital marketing plan than established, large businesses.
Digital advertising can allow a small business to stand out in a competitive field. A well-crafted digital marketing strategy can boost brand awareness, grow your audience, increase sales and improve profitability.
Digital Marketing Activities
- Search Engine Optimization (SEO)
- Pay-Per-Click (PPC)
- Content Marketing
- Social Media Marketing (SMM)
- Affiliate Marketing
- Email Marketing
- Inbound Marketing
Higher Conversion Rates
Digital marketing can deliver strong conversion rates. The caveat is ensuring that your website is optimized for sales! Pay-per-click advertising can help maximize the impact of ads, ensuring they’re driving visitors to your website where you can convert them to sales.
PPC ads can provide immediate results. Your website will begin to rank at the top of organic search engine results for the keywords people search. 63% of internet users will click on a PPC ad on Google.
There are many tracking tools to understand conversion rates. This information will help you hone your strategy as you see what content is driving sales traction and audience engagement. The speed of feedback is also enhanced with digital platforms. You can track your results in real-time, making adjustments as needed.
Targeting Your Audience
Your digital ads can be finely tuned to reach your target audience. You can narrow your focus to geographical areas, interests, and hobbies that would be relevant to your products and services.
Higher Revenues, Lower Costs
Key to any business, but even more crucial with a startup or small business, is maintaining a solid ROI with your marketing budget. Digital ads can be a meager cost, and high conversion rates make them cost-effective!
Harnessing the Power of Social Media
Social platforms continue to grow at exponential rates. By incorporating digital marketing into your marketing strategy, you can harness this growth and use it to grow your audience. Social media also allows (in fact, encourages!) a two-way conversation instead of a one-way sales message.
Interacting with your audience helps you better understand their needs, which can improve your products and services. Once you know their pain points, you can market your products effectively, demonstrating how they will solve your customers’ problems. Social platforms allow businesses to show genuine care and affection for their audience and customers.
Digital marketing is the most cost-effective form of advertising. Compared to a mailing campaign or TV ad, digital marketing is exponentially less expensive while also allowing you to reach a much larger audience.
How to Start?
Digital advertising can drive visibility and sales but requires time, money, and effort. The StreetDog team can evaluate your current strategy and recommend what advertising avenues will help you reach your business goals. Their content creators can build compelling, engaging ads that will resonate with your target audience.