There’s a common saying ‘keep your friends close, and your enemies closer’. We wouldn’t quite go that far, but we do agree there is some merit to keeping an eye on your competitors!
Firstly, it’s important to gauge exactly who is your competition within the pet industry. With so many incredible products, food-based brands, services and accessories, it can feel overwhelming on where to begin!
Start by comparing your company ethics to theirs. As an example, maybe you are a 100%, all-natural treat company. Your competition will also stock products that align with your unique selling point or, what makes you stand out from the crowd.
Maybe you are a dog treat company that prides itself on a one-protein ingredient – make sure that is a focus when you begin researching competitors online.
Remember, your brand is built up of multiple distinguishing factors – analyze the competition based on the things that make your company head-and-shoulders above the rest! It’s important to try and focus on the positives of your brand – look for reasons that customers may choose you over a competitor. We’re certain you’ll find a few.
A top-tip from our team is to not only research, but also follow your competitors online. If you’re a young company, it’s understandable that your online following may be less than some of your competitors. If that’s the case, be sure to tap into some of your target audience that is readily available for you.
Not only will you be able to see how other companies respond to customers, you’ll also see how they manage their online presence and create content.
It’s crucial to be unique in your own company content creation, so checking out the competition will make sure your own page is fresh and funky – each and every day.
Above all, remember that competitors are great for keeping you clued in and helps keep you on your toes, making sure your company is the best it can be.