Spring has officially sprung, and there’s no better time to give your website a much needed spring clean!
There are thousands of new business springing up across the US & Canada, every single week. Each one of those business’s are all working hard to catch the eye of their target consumer. We live in a world where Wix, WordPress and Squarespace exists – professional-looking websites can be made in a matter of minutes! Building a website has never been easier – or more competitive! The time is now to make sure that your website stands out head and should above the rest.Here at Street Dog Marketing, we continually work on improving our online customer experience! Luckily for you, we’ve put together a handy guide – to help you ‘spring clean’ your own website! 1. CLEAN UP THOSE LINKS Make sure any links that direct customers to your site are clean and easy to read. People are less likely to click a long, wordy link with lots of characters. First impressions count so, opt to use bit.ly.com instead! It’s a great site that helps shorten URL’s and helps you track the traffic that’s directed from your social sites. Easy peasy!2. UPDATE SERVICE/PRODUCTSIf you’re services or products are no longer in stock – update your site with when they’ll be back! Have your services changed? Make sure your website reflects the current services offered and avoid disappointment. Spring is a great time of year to work on those smaller tasks – which can help make your website go from good to great!
3. ADD A BLOG TO YOUR SITEIntroduce a business blog to keep content fresh – and, prevent your copy from going stale! Try introducing a weekly or monthly blog. It’s a great platform that gives another dose of relevant, useful content to your readers. Remember, consistency is key – make a schedule and stick to it! Blogs are great for helping you to drive traffic from your social sites and enhance inbound marketing efforts – in an inexpensive way.
4. REVAMP YOUR WEBSITE GRAPHICSAs your business grows, your website should evolve too! Update photos and videos and keep your readers and viewers coming back for more. Frequent visitors will continue to be impressed and also help make a great first impression to new clients! We call that a win/win in our books.
5. MOBILE-FRIENDLY OPTIMIZATIONLet’s give potential customers a helping hand! By making sure that regardless of if they are using a phone, laptop or desktop – your website still looks great! Test your site for free by using ‘Google’s mobile-friendly tool’ and with a click of a button (okay, maybe a few clicks), you’ll be one step closer to improving your overall customer experience.
We are always looking for new ways to revamp our website and so, we understand that time is a valuable commodity when owning a business!
Don’t worry – our experienced team can help lighten the load and allow you to concentrate on other important tasks! From content creation, to website overhaul and product photography and much more. Reach out to info@streetdog.ca and discover how we can help you achieve your website spring clean!
